Why NGO marketing important : 3 essential marketing plans

Last modified: July 6, 2018 by Priyanka K in NGOs | 1 comments

NGO marketing is a method by which a service is introduced and promoted to potential customers. Without marketing, your organisation might provide the best services in your industry. So, none of your potential customers would realize it. There are effective ways to get more donations online.

First of all, finding new ways that to reach volunteer and donor prospects. So, it will be difficult within the non-profit marketplace.

Even more, most aspects of your organisation depend upon successful marketing. Also, the general marketing umbrella covers advertising, public relations and promotions.

ngo marketing

Here are 3 essential NGO marketing ideas to increase online donations.

NGO Marketing : Content Marketing

So, to attract donors and funders, you can use content marketing to support your NGO. Also, you can write blog content or create video content or create infographics.

Rather promote your blog posts in your NGO email newsletters. Refresh and update existing content to be relevant today. Turn your content into an email series or campaign.

While infography is an effective and visual way to create a summary of facts. In compare to giving people a whole list of facts or a documentary to watch. Therefore, the infographic is the best way to share a few important.

Almost all online marketing success starts at the content level. If your organization is able to create great content. You will increase your exposure.

Here are a few tips for content marketing :

  • Identify goals and target audiences
  • Plan editorial calendar
  • Assign content to team
  • Write content
  • Proofread and peer review
  • Create or choose images
  • Write and schedule social media messages
  • Publish content
  • Distribute content via external sites
  • Respond to post comments
  • Repurpose content into other formats
  • NGO Marketing : Email Marketing

    So, it is important to understand why email marketing is such a good investment.

    Certainly, there are many reasons that email marketing is must have for NGO. Also, email marketing is the most affordable marketing. Especially helpful for NGO that must be mindful of their budget.

    Also, NGOs are quickly turning to email marketing to promote specific funding campaigns.

    Like, email marketing provides you with the opportunity to make relationships with donors. That has expressed direct interest in your cause by signing up for your email list.

    Another thing, donors on your email list are asking for more information from your organization. So these donors that will most likely be supporting your cause with time, money or both.

    Hence, email marketing is your chance to draw donors in, capture their attention. Also, keep them coming back to help you advocate your cause.

    Here are some more tips for Email Marketing :

  • Plan and set goals
  • Map design and layout
  • Write email copy
  • Create a workflow in marketing automation tool
  • Test and tweak emails
  • Schedule Emails
  • Analyze results to improve future emails
  • NGO Marketing : Social Media Marketing

    Social media is the new nonprofit advertising. Almost we use social media as a way to express ourselves.

    Also, you can use Facebook, Twitter, YouTube, LinkedIn, Google Plus, etc.. for social media marketing.

    So, you can use social media for sharing news, brand recognition, education about cause & mission, fundraising, volunteer recruitment and donor recognition.

    So, with content creation, you are simply creating and sharing online material that attracts donors to you or your organisation. It’s that simple!

    Finally, here are some tips for Social Media Marketing :

  • Source internal content and manage posting calendar
  • Monitor feeds and curates external content
  • Post internal and curated text, photo and video updates
  • Monitor responses and engage with followers
  • Run analytics to inform strategies
  • Wrap Up

    The bottom line:

    So, in any business or organizations have profit. Profit is largely the result of successful sales.

    Also, marketing is an important process where you inform, attract and convince people that your services are of value to them. Because, without marketing, many organisations would fail to exist.

    Like, there are many types of marketing. So, you could use to reach out to your potential customers. But it is best to have a mix of online and offline marketing.

    Try above all 3 marketing tips and get more donation. If these 3 tips are helpful to your NGO marketing then please share your comment with me.

    Also, if you have some more ideas about marketing. Share your ideas. I’d love to hear about them in a comment.

    I am web designer with 5+ years of experience. I am also interested in Technical Writing, Technical Research and Content Writing.

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