Marketing for NGOs : 3 Essential Marketing Plans

Last modified: August 16, 2018 by Priyanka K in NGOs | 4 comments

Marketing for NGO is one of the most important things in today’s world. Not only marketing build organisation awareness but also increase funds, grow organisation and engage donors with your organisation. So, your NGO is depended upon successful marketing.

Marketing is just like an umbrella who covers NGO advertising, public relations, NGO promotions and funds also. You have to use marketing strategies to create service awareness.

Let’s take a look at 3 key reasons why marketing is so important for NGO:

ngo marketing

Marketing for NGOs : Content Marketing

So, to attract the donors, you can use content marketing to support your NGO. Most importantly, you can write a blog or tell emotional stories about your NGO. You can also create a video content regarding your NGO.

Rather promote your blog posts in your NGO email newsletters. Refresh and update existing content to be relevant today. Turn your content into an email series or campaign.

While infography is an effective and visual way to create a summary of facts. In compare to giving people a whole list of facts or a documentary to watch. Therefore, the infographic is the best way to share a few important.

Almost all online marketing success starts at the content level. If your organization is able to create great content. You will increase your exposure.

Here are a few tips for content marketing :

  • Identify goals and target audiences
  • Assign content to team
  • Write a content
  • Create or choose images from internet
  • Share your blog content on social media websites
  • Respond to post comments
  • Marketing for NGOs : Email Marketing

    It is important to understand why email marketing is such a good investment.

    There are many reasons that email marketing is must have for NGO. Also, email marketing is the most affordable marketing. Especially helpful for NGO that must be mindful of their budget.

    Also, NGOs are quickly turning to email marketing to promote specific funding campaigns.

    Like, email marketing provides you with the opportunity to make relationships with donors. That has expressed direct interest in your cause by signing up for your email list.

    Another thing, donors on your email list are asking for more information from your organization. So these donors that will most likely be supporting your cause with time, money or both.

    Hence, email marketing is your chance to draw donors in, capture their attention. Also, keep them coming back to help you advocate your cause.

    Here are some more tips for Email Marketing:

  • Plan and set goals
  • Map design and layout
  • Write email copy
  • Create a workflow in marketing automation tool
  • Test and tweak emails
  • Schedule Emails
  • Analyze results to improve future emails
  • Marketing for NGOs : Social Media Marketing

    Social media is the new way for NGO marketing. We use social media as a way to express us.

    Also, you can use Facebook, Twitter, YouTube, LinkedIn, Google Plus, etc.. for social media marketing.

    So, you can use social media for sharing news, blog, video, organisation awareness, about your mission, fundraising, volunteer recruitment and donor recognition.

    So, with content creation, you can easily share your content material online. That attracts donors to your organisation.

    It’s that simple!

    Finally, here are some tips for Social Media Marketing:

  • Share content on social media website
  • Post your NGO’s photos and videos on social media
  • Reply to responses and engage with followers
  • Run analytics to inform strategies
  • Wrap Up

    The bottom line:

    So, in any businesses or organizations have profit. Profit is largely the result of successful sales.

    Also, marketing is a very important process. Where you inform, attract and convince people that your services are of value to them. Because, without marketing, many organisations would fail to exist.

    Like, there are many types of marketing. So, you could use to reach out to your potential donors. But it is best to have a mix of online and offline marketing.

    Try above all 3 marketing tips and get more donation. If these 3 tips are helpful to your NGO marketing then please share your comment with me.

    Also, if you have some more ideas about marketing. Share your ideas. I’d love to hear about them in a comment.

    I am web designer with 5+ years of experience. I am also interested in Technical Writing, Technical Research and Content Writing.

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