Why should NGOs have a website (2018) ?

Last modified: August 16, 2018 by Priyanka K in NGOs | 4 comments

Why should NGOs have a website? If you have a business or organisation and you do not have a website. So, you are probably losing a number of great opportunities for your NGO.

In today’s digital world, information is very essential. So have you thought about, why people visit a website? It is very simple, to find out your organisation’s information. So, you need to have a website for your customers.

Have you ever promote your NGO in various ways like newspaper, radio, television?
If you can check the cost, you will find it’s very expensive!

But having a website, it will make less expensive to promote your NGO.

Therefore, using a website, it is very easy to spread your work. Also, get more attention for your NGO. Build trust with people and make a bigger impact.

That’s way, the website is essential now from small to big organisations and businesses.

why-should-ngos-have-a-website

Why should NGOs have a website : create awareness about your NGO

Almost all NGOs are popular at the local level. But have you thought about outside donors from your city or country?

The website is only one solution, to solve this problem.

Am I Right?

Nowadays, the website can help you to generate more donors. Not just outside from your city but also from worldwide.

The Internet provides a global community. Using the website, your NGO will be visible around the world.

Even if people have heard about your cause, they may want to carry out research online first. Almost all people will like to visit the website rather than visit your physical location.

The website allows you to provide information like about your NGO history, contact details, donation information and cause campaigns or promotions also.

One of the good things about the internet is that the size of your organisation does not actually matter.

Websites are open and available 24 hours a day, every day of the year. Because of this, your donors and potential customers can visit your website anytime.

Donors can see information about current and upcoming causes or campaigns also.

Why should NGOs have a website : create a trust factor and get donotion

As a result, it is found that only 17% of NGOs have a website. And the other 83% of NGOs do not have a website.

Some NGOs think that website is not a part of the work. Some NGOs realized that a website is very important. But they don’t know, How to create a website? How to host a website?

Using the website, create powerful content that your donors can read. Because your content should reflect your mission and purpose of the organization.

Also, content marketing is the powerful way to evidence to donors. What you stand for and to make them emotional about your goals.

Creating blog is also the great way for donors to know about your NGO . Without blogging or content, it is very difficult to get donations.

Also, you need to give information about your NGO, to convince donors for cause.

Constant information, keep donors interested and curious.

Why should NGOs have a website : share campaigns and events online

So, the main goal of having a website is to increase awareness and get contributions to your NGO’s cause.

Also, your online fundraising, a website should include social media integration with Facebook and Twitter. This allows your online fundraising website to reach your supporter’s personal networks seamlessly.

When you plan an event or crowdfunding campaign, focus on the social media that will provide the most impact.

For campaigns or events, use social media websites like Facebook and Twitter preferably. Because they reach the most people and encourage the most interactivity.

Also, you can create the account, where you are most active socially or find, on which platforms your community is talking about the organisation like Quora, LinkedIn.

Your facebook and twitter followers help you to reach a new audience, get donations and make social proof.

Why should NGOs have a website : Use a website as Marketing Tools

Having a website and online presence strategy provides you to market your organisation online. There are lots of marketing strategies that you can use to advertise your organisation.

All online marketing strategies have been shown to be useful. Which ones you choose depends on the type of business or organisation you are in.

With an online website, you can connect with social forums and market your service to a huge audience all around the world.

You can regularly advertise and share your work on social forums to reach more than the actually targeted audience.

Great isn’t it?

Put your sharp focus on your organisation’s website. It is not less than a brochure and it develops your organisation’s image.

Wrap up

It is essential for every business or organisation to have own website. Having a website you will have no trouble to raise the fund that you needed for your NGO.

It is important for each business to have a website. The more professional your website is, the more benefits you can achieve.

I hope this article is useful to you to achieve your goal using the website. Feel free to let us know your thoughts by commenting below. I’d love to hear about them in a comment.

Let us help you, to develop a good website solution for your business or organisation.

I am web designer with 5+ years of experience. I am also interested in Technical Writing, Technical Research and Content Writing.

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