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    February 22, 2013To Build Your Website Visitors

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    • by prasnala
    Let me start this article by asking a simple question with you. Once you give contract to build home, whom you'll give? Someone new or someone whose trusted by your friend or relative? Needless to say the answer is someone trustworthy person/company by you directly or by someone in whom you trust (friends/relatives). Since you know what 'Trust' is definitely important in life and that's what exactly I need to mention here to bring success around the website. For the sake of business person, remember this: If people trust you, the revenue will follow automatically!!! Whorush: 16 sites by this AdSense ID
    It's absolutely necessary that your website must create the earth of trust otherwise, all your time are wasted. Ever thought how you can create the earth of trust for a website? Don't be panic, its convenient to build trust for the online visitors.
    To know how your site ranks (when it comes to building trust online), , where your site is ranking.
    Since you already believe - you don't get a second opportunity to make a first impression. Building trust for the online visitors cannot be achieved through something action. Trust is achieved by many little actions you do throughout your website and if its taken together, give users feeling of stability, honesty and legitimacy for you and services you provide.
    To know how your site ranks (when it comes to building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
    Another good or bad news is that only few website owners goal building believe in the minds of their visitors. So, if you do it well, it will become a real and sustainable competitive advantage for your business and you can keep the competitors away.
    Listed here are 40 simple actions you take to start.
    1. Your website design is the first impression. Make sure it is professional and about the material. 2. Navigation ought to be intuitive. If visitors can't find what they're selecting easily, they can question your competence in providing what they want. 3. Make the website personal by giving it its own tone and voice. People buy people. 4. Follow the HEART rule of creating online content. (Reminder: HEART means Honest, Exclusive, Accurate, Relevant and Timely.) 5. Use language that's appropriate towards the audience. It is going to build empathy. 6. Regularly add new content to the site. It demonstrates the business is alive and kicking. 7. Review all links. Doubts will quickly form around the visitors' minds if links don't work or, worse still, take them to error pages. 8. Good grammar and spelling matter. Errors seem of sloppiness and carelessness. 9. Don't make outrageous and unbelievable claims, like "Read this blog and you'll be a millionaire at end of of week." People apply to scams, get-rich-quick schemes and rip-offs. 10. Publish REAL testimonials and third-party endorsements. Trying to always use real names and link to websites where possible. Some sites show images of letters sent by happy customers. To know how your site ranks (when it comes to building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking. 11. Publish study about customers there are helped, who use your product, etc. 12. Don't set out, curse or insult competitors. It's unprofessional. It's better to produce an objective comparison of competitive services or products. 13. Goal building your long-term reputation, not on making quick sales. 14. Write articles for humans, not search engines. 15. Create your 'About Us' page personal and comprehensive. It plays an important part in making visitors feel comfortable that human beings are behind the site. 16. Publish your photo and the photos of key people of the site. Again, this reinforces that the there're human beings behind the screenshots. 17. Clearly identify whose behind the site. Nothing creates more suspicion than a site that tries to hide the identity of its publishers. 18. Along 'Contact Us' page, provide an email form, quantity, fax and address of company. In Europe, it is a legal requirement for sites taking funds, but also sites driven by advertising will enjoy openness. 19. Provide a telephone number that people can call and ask a person. 20. Provide Web addresses involved in the website domain, not addresses from free webmail services such as Hotmail and Gmail. To know how your site ranks (when it comes to building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking. 21. Think carefully about reciprocal links. If your site is about organic food and you have links to Party Poker, people are likely to question your integrity. 22. Think carefully to the adverts you display on site. Make sure they're relevant to your subject and audience. 23. Write and publish your privacy policy. Be clear about what you will and can not do with any personal data you collect. State that you simply meet all data protection laws. Make it easy to learnt and don't use legal gobbledygook. 24. Write and publish a security policy. State what measures you take to make sure all transactions are secure with how well you handle customers data. 25. Make sure there are a security and privacy policy that is linked during the footer on every page. Make the link bigger on all order pages. 26. Clearly publish your guarantee. I would recommend making it a 100% guarantee if possible. 27. Clearly state your refund and returns policy. 28. When using PayPal, put the PayPal logo on site. Once you have a merchant services account with a major bank like Citibank or HSBC, put its logo on your site. 29. Use Search engine on site for two reasons. First, it is a great search solution to help your visitors find what they're selecting. Second, having the Google name on site instills trust. 30 If there're well-known industry associations for the subject, connect and put their logos on site. To know how your site ranks (when it comes to building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking. 31. Have a forum on site and respond quickly to questions. Have the attitude that you are ready to help others without receiving immediate reward. As old saying goes, 'Givers always gain.' 32. Allow people to discuss articles. Interactivity and an exchange of views build community and a sense of involvement. 33. If people provide constructive criticism or comments in an forum, don't delete them, but respond inside your basis. 34. Use the words 'secure website' once you try to get any information from visitors, including newsletter sign-ups, forum input and payment. 35. On any page, state, "We take your privacy and security very seriously." Link the statement towards the security and privacy policy. 36. If you're selling a subscription, offer a low-cost, entry-level option. This will be a one-day taster, 'a week before billing starts' or a monthly trial. 37. Only require information from customers that you need. Including, for an email newsletter sign-up, the only information you REALLY need is an email address, so that is all you should require. 38. Once you have pricing on website, allow it to be transparent. I recently visited buy a book which was advertised for $10. When I look at, they added tax, post and packaging, and also the final bill was $19.50. I doubted it as I felt they had deliberately tried to mislead me. 39. Start a small newsletter inside your company/services & circulate it among your clients/employees. Also, publish it on your website regularly. 40. Allow people to "unsubscribe" inside your list. This may sound very obvious, but I have felt like many websites still don't follow it.
    So that you were continually improving your trustworthiness, when you visit a website, ask yourself if you trust it or not. Then ask yourself why there are formed the opinion you have.

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