Why should NGOs have a website (2018) ?

Last modified: July 5, 2018 by Priyanka K in NGOs | 1 comments

Why should NGOs have a website? If you have a business or organisation and you do not have a website. So, you are probably losing a number of great opportunities for your organisation.

So have you thought about why people visit a website? Because it is very simple, to find information about you or your organisation.

Like, in today’s global business world, information is important. So, you need to have NGO website for your audience.

So have you ever promote your NGO through various forms. Like, printed media, radio, television or by other means? It’s expensive! But having a website, it will make less expensive to promote your website.

Hence, using the website, it is very easy to spread your work. Also, get more attention for your NGO. And build trust with people and make a bigger impact.

why should ngos have a website

Therefore, a website is now essential for small to big organisations.

Why should NGOs have a website : to get donations

Almost all NGOs are popular at the local level. But have you thought about outside donors from your city? So the website is only one solution to this problem. Right!

Nowadays, the website can help you to generate more donors. Not just outside from your city but also from worldwide. The Internet provides a global community. Also, using the website, your NGO will be visible around the world.

Almost all people will like to visit your website. Rather than visit your physical location.

The website allows you to provide information. Like NGO name, contact details, donation information and cause campaigns or promotions.

Why should NGOs have a website : Create Awareness

As a result, it is found that only 17% of NGOs have a website. And the other 83% of NGOs do not have a website.

Also, some NGOs think that website is not a part of the main work. Another, NGOs realized that a website is very important. But they do not know how to develop a website?

So, using the website, create powerful content that your donors can read. Because your content should reflect your mission and purpose of the organization.

Also, content marketing is the powerful way to evidence to donors. What you stand for and to make them emotional about your goals.

Creating blog is also the great way for donors to know about your NGO. Without blogging or content, it is very difficult to get donations.

Also, you need to give information about your NGO, to convince donors for cause.

Constant information, keep donors interested and curious.

Why should NGOs have a website : social media for campaigns and events

So, the main goal of having a website is to increase awareness and get contributions to your NGO’s cause.

Also, your online fundraising, a website should include social media integration with Facebook and Twitter. This allows your online fundraising website to reach your supporter’s personal networks seamlessly.

When you plan an event or crowdfunding campaign, focus on the social media that will provide the most impact.

For campaigns or events, Facebook and Twitter preferably use. Because they reach the most people and encourage the most interactivity.

Also, you can take into account where you are most active socially and on which platforms your community is talking.

Your facebook and twitter followers help you to reach a new audience, get donations and make social proof.

Wrap up

The bottom line:

It is essential for every business or organisation to have own website. Having a website you will have no trouble to raise the fund that you needed for your NGO.

This article is useful to achieve your NGO goal using the website. If I miss some points or if you have some ideas about how website use for NGOs. Please feel free to comment below. I’d love to hear about them in a comment.

I am web designer with 5+ years of experience. I am also interested in Technical Writing, Technical Research and Content Writing.

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